About Trulyp.

Trulyp is an analytics platform that brings AI-powered insights, interactive analytics experiences, generative applications, write-back capabilities, and enterprise governance together in one connected platform.

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150+Countries reached

32Partners worldwide

600+Organizations served

Why we existA world where every organization can confidently innovate how it uses data and analytics.

Our story

Built from real analytics experience.

Trulyp is built on years of solving real analytics challenges. Formerly known as Apps for Tableau, we started by creating premium Tableau extensions that brought advanced visualizations, data entry, and custom chart types. Later, we made these solutions available for Power BI and Salesforce too.

That experience came from working closely with customers and being deeply involved in the Tableau community, with Tableau Visionaries and Ambassadors on the team. It showed us not only what people could do with their analytics tools, but what they were missing.

Trulyp brings those learnings together in an independent analytics platform, designed around how people actually want to work with data and what they need to get from it.

Trulyp Analytics dashboard showing sales, regional performance, orders, and an AI insight

Secure by design

Your data. Your rules.

Trulyp gives organizations a governed way to innovate with data and AI.

Governance and security are part of the architecture from the start, not added afterwards. This means teams can adopt AI, build new analytical experiences and work with trusted data while access, permissions and every action remain controlled and auditable.

This gives analytics teams more room to create value for the business, while giving the wider organization one place to work with data from insight to action.

Why Trulyp

Give every team room to innovate.

Vision

A world where every organization can confidently innovate with data and AI, and every team can explore, contribute and act on data in a way that is secure, governed and accessible.

Mission

Give everyone who works with data one place to analyze, build, collaborate and take action. Trulyp brings analytics, AI, applications and write-back together in a governed standalone platform that also works with other BI platforms, such as Tableau, Power BI and Salesforce.

Growth & investment

Backed by Vortex Capital Partners.

Vortex Capital Partners supports our next phase of growth, helping us invest further in our technology, expand internationally and continue building for the future of analytics. Their backing gives us the foundation to think long term and keep turning customer needs into new products and capabilities.

Trusted by data teams at leading organizations